The Kotoba Interactive journal.

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2 articles Reset

Korea

Pop Culture8 min

K-pop fandom: fanchants, lightsticks and fancafés

How a K-pop fandom works: official names, colours, fanchants, Bluetooth lightsticks, fancafés and paid platforms, plus the lexicon and economy of devotion.

July 30, 2026Read

Korea

Business & Tech7 min

K-pop comebacks: anatomy of a marketing machine

The K-pop comeback decoded: teaser schedules, multi-version albums, first-week sales, music shows, TikTok challenges and the human cost of the cycle.

July 30, 2026Read