Society9 min
The Starleague: how Korea invented the professional gamer
The PC bang as a laboratory, a television channel that created a profession, the state stepping in: the five reasons Korea's grip on e-sport has lasted.
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The Kotoba Interactive journal.
Editorial features on the cultures, history and languages of Asia. Filter by culture, by topic, or search for what inspires you.
26 articles
Pop Culture9 min
K-drama: the four waves, and where to start
Thirty years in four waves, who broadcasts what, the narrative codes to see once, and the beginner mistakes that spoil your first series.
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Pop Culture8 min
K-pop fandom: fanchants, lightsticks and fancafés
How a K-pop fandom works: official names, colours, fanchants, Bluetooth lightsticks, fancafés and paid platforms, plus the lexicon and economy of devotion.
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Society11 min
Mukbang: the Korean origin of a global phenomenon
Mukbang, those videos of people eating on camera, was born in South Korea around 2009. The story of a portmanteau, a shared distant meal and a worldwide hit.
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Traditions11 min
Kimjang: Korea's great collective winter kimchi rite
Every autumn, families and neighbors salt dozens of cabbages together. Meet kimjang, the communal kimchi-making listed by UNESCO in 2013.
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Society11 min
Aegyo: The Korean Art of Performed Cuteness
Baby voice, finger heart, buing buing: aegyo is a Korean relational language. Origins, repertoire, the gender debate, and its Asian cousins decoded.
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Society11 min
Palli-palli: The Culture of "Hurry, Hurry" That Keeps Korea Running
Bullet delivery, the world's fastest internet, the Miracle on the Han River: inside palli-palli, the national reflex that built Korea and sometimes broke it.
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Food11 min
Chimaek: Fried Chicken and Beer, Korea's National Religion
Crisp fried chicken and cold beer: how chimaek became a ritual of Korean sociability and a cultural export of the country.
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Society11 min
PC Bang: The Cybercafés That Shaped Korean Gaming
Born of the 1997 crisis and the StarCraft wave, Korea's PC bang industrialized a passion and invented modern e-sports.
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Culture9 min
Jeong: understanding Korean affective attachment
Jeong (정), the Korean affective bond said to be untranslatable: definition, miun jeong, uri and the culture of we. Understanding the feeling that weaves society.
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Culture11 min
Han: Korean Melancholy, Between Grief and Pride
Han (한, 恨), that Korean sorrow made of swallowed resentment and endurance, is it an age-old essence or a colonial invention? An honest inquiry.
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Food6 min
Pojangmacha: under Korea's orange street food tents
Discovering Korean pojangmacha: history, atmosphere, signature dishes (tteokbokki, odeng, somaek) and their place in popular culture and K-dramas.
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Society6 min
Ondol: the Korean floor heating that invented a way of life
History and workings of Korean ondol: the underfloor heating that shaped architecture, sleeping habits, cuisine and daily life in Korea.
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Culture5 min
Nami Island: nature escape and K-drama legend in the heart of Korea
Discover Namiseom, Nami Island in Gapyeong: the legendary Winter Sonata filming location, metasequoia lanes, culture and tourism in South Korea.
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Culture9 min
Boys Over Flowers: How a Japanese Manga Became a Korean and Global Phenomenon
From Hana Yori Dango to Boys Over Flowers, a look back at the history of a franchise that crossed borders, languages, and screens, from shojo manga to the most widely exported K-drama of the 21st century.
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Arts6 min
Pansori: Korea's opera of a single breath
Discovering pansori, the Korean epic chant: the singer and his drum, han, the great tales, the UNESCO listing and its surprising revival.
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Traditions5 min
Talchum: the satirical masked dance of Korea
History and meaning of talchum, Korean masked dance theatre: tal masks, satire of the powerful, village rites, regional variants and UNESCO heritage status.
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Food6 min
Soju: The History and Etiquette of Korea's National Spirit
The history of soju, Korea's national spirit: its Mongol origins, the rice ban, the Jinro brand, the etiquette of the glass and soju's place in Korean culture.
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Traditions7 min
Hanbok: The History and Symbolism of Korea's Traditional Dress
All about the hanbok, Korea's traditional dress: origins, jeogori and chima, obangsaek colors, etiquette, modern revival, and rental at Seoul's palaces.
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Culture5 min
Hallyu: How the Korean Wave Conquered the World
The history of hallyu, the Korean wave: the birth of the term, K-dramas, K-pop, Parasite and Squid Game, soft power and the state strategy behind a global phenomenon.
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Culture6 min
The hanok: the genius of the traditional Korean house
History and secrets of the hanok, the traditional Korean house: ondol underfloor heating, maru wooden floor, curved tiled roofs, hanji paper and harmony with nature.
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Society6 min
Taekwondo: The History and Philosophy of the Korean Martial Art
The history of taekwondo, the Korean martial art: its origins after 1945, the unification of the kwans, the ITF/WTF rift, the belts, the poomsae and the Olympic path.
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Society6 min
The jjimjilbang: the Korean sauna that never sleeps
Discovering the jjimjilbang, the 24-hour Korean public bathhouse: hot and cold baths, heat rooms, matching uniforms, baked eggs, body scrubs and the etiquette of nudity.
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Society6 min
Korean age: why Koreans were one or two years older
Understanding Korean age: born at one, aging on New Year's Day, the three coexisting systems and the 2023 reform that made a whole country younger.
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