Brands & lifestyle
The iconic brands of Asia: fashion, kawaii, snacks and retail names that shape daily life and shine worldwide.
Japan
Sony
The Japanese conglomerate of electronics, entertainment and video games.
Toyota
The leading Japanese carmaker, pioneer of "lean" production.
Muji (無印良品)
The Japanese brand of the "no brand": minimalism, restraint and honest design.
Uniqlo
From a small Hiroshima store to a global leader in functional clothing.
Sanrio & Hello Kitty
The Japanese empire of kawaii, led by a little cat turned global icon.
China
Korea
Hyundai
The major South Korean industrial group, notably in automotive.
Kakao
The South Korean company behind the KakaoTalk messenger.
Lotte
The major Korean-Japanese conglomerate, notably in confectionery and retail.
Naver
South Korea's leading search engine and internet portal.
Samsung
South Korea's largest conglomerate, an electronics giant.