K-Beauty Brands

"Beauty through balance"

The jewel of Korean luxury since 1966, Sulwhasoo was born from Korea's first ginseng cream. The brand embodies the excellence of hanbang skincare with precious formulas featuring ginseng, peony, and Korean medicinal herbs.

"B by Banila"

Created in 2006, Banila Co made its name with Clean It Zero, the cleansing balm that popularized double cleansing internationally. Unique sherbet texture and formidable efficacy.

"Luminous like water"

Born in 1994, Laneige ('the snow' in French) has become a global reference for hydration. Its cult sleeping masks and Water Science technology have won over beauty addicts worldwide.

"Doctor joins art"

Launched in 2005, Dr. Jart+ invented the concept of 'creative dermocosmetics' in Korea. Its Cicapair with centella asiatica and Ceramidin line have become worldwide classics. Acquired by Estée Lauder in 2019.

"Derma solutions"

Launched in 2015 by APR Corporation, Medicube revolutionized the market with its AGE-R devices combining LED, EMS and radiofrequency. Its 2022 collaboration with aespa propelled the AGE-R Booster Pro to viral phenomenon status.

"Cosmetics + RX (prescription)"

Independent brand created in 2013, COSRX has established itself as THE reference for 'no-nonsense' formulas. Its snail mucin essence went viral on TikTok, propelling the brand to worldwide phenomenon status.

"Sweet dream, sweet play"

Since 1985, Etude House has embodied fun, accessible K-beauty. Colorful packaging, pop culture collaborations and beginner-friendly range that introduced generations to Korean makeup.

"The nature of Jeju Island"

Launched in 2000, Innisfree focuses on natural ingredients from Jeju: green tea, orchid, volcanic clay. Pioneer of eco-friendly marketing in Korea with its refillable and recyclable packaging.

"Think beautiful"

Founded in 2000, Missha democratized high-end skincare at affordable prices. Its Time Revolution First Treatment Essence, inspired by a Japanese luxury product (SK-II), delivers comparable results at a fraction of the price.

"The honest story of nature"

Founded in 2009 by the former CEO of The Face Shop, Nature Republic became famous through its legendary collaboration with EXO (2013-2020). Its Aloe Vera 92% gel is one of the best-selling K-beauty products in the world.

"Natural story"

Founded in 2003, The Face Shop is part of the LG group and offers a very wide range at accessible prices. The brand pays particular attention to traditional Korean ingredients: rice, ginseng, cherry blossom.

"Fun & quirky skincare"

Created in 2012 under the Milky Piggy label, Elizavecca built its reputation on outrageous packaging (pigs, witches, skulls) and improbable names like 'Hell-Pore'. Its bubble mask went viral on YouTube and TikTok.

"Simple but enough"

Born in 2010, Klairs caters to sensitive skin with minimalist, irritant-free formulas. Its Supple Preparation Toner has become a gentle routine classic. The brand belongs to Wishcompany, which also runs the Wishtrend platform.