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The History of Whoo
더 히스토리 오브 후
"The beauty secrets of the royal court"
LG's luxury flagship: launched in 2003, The History of Whoo became one of the world's best-selling cosmetics brands in duty-free, driven by its Cheongidan regenerating line and the aura of long-time ambassador Lee Young-ae.
Founded
2003
Parent company
LG H&H
Featured Products
3
Featured Products
Bichup Self-Generating Anti-Aging Essence
Best Seller비첩 자생 에센스
The signature 'Soon Hwan' anti-aging essence: the ritual first step that activates skin regeneration, a best seller since 2010.
Cheongidan Hwahyun Radiant Regenerating Cream
Best Seller천기단 화현 크림
The regenerating cream of the imperial Cheongidan line: a sumptuous hanbang concentrate in a jar worthy of a national treasure.
Gongjinhyang Essential Moisturizing Balancer
공진향 수분 밸런서
The entry lotion-toner into the Whoo universe: oriental herbs and deep hydration to prepare for the next steps.
K-pop Ambassadors
Lee Young-ae
2003-présent