HAPSODE
悦芙媞
"The C-beauty that only speaks to oily skin"
Launched in 2016 in Hangzhou by the Proya group, HAPSODE targets 18-24 year-olds with products priced between 50 and 150 yuan, sold mostly online and through Douyin livestreams. Its best-seller, the 洁颜蜜 'cleansing honey', cleanses and removes makeup in one step with amino-acid surfactants — the gateway into skincare for a whole generation of Chinese oily skins.
Founded
2016
Parent company
Proya Cosmetics
Featured Products
3
Featured Products
Purifying Watery Cleansing Honey
Best Seller净澈水感晶透洁颜蜜
The signature cleanser: a watery jelly that whips into a dense foam, five surfactants including three amino-acid ones, and enough lift to take off non-waterproof sunscreen in the same step.
Pore Clarifying Mud Mask
Best Seller毛孔净澈清肤泥膜
Amazonian white clay and Canadian glacial mud to absorb, a multi-acid complex to loosen: the brand's blackhead mask, left on for ten minutes.
Soothing Intensive Care Serum
舒缓特护精华液
The serum for the 'oily sensitive' side of the range: calms redness and fades post-blemish marks while rebuilding the barrier, with no greasy film.