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China · C-BeautyAffordable€ · Budget-friendly
INTO YOU
心慕与你
"The inventor of lip mud"
Born in 2019, INTO YOU became China's best-selling tint brand within two years thanks to Super Matte Lip Mud, since declined into airy, glazed and blush versions. The 'blurred lips' look of Chinese social media is hers.
Founded
2019
Parent company
INTO YOU
Featured Products
3
Featured Products
Super Matte Lip Mud
Best Seller超哑光唇泥
The original lip mud: a matte mousse texture that blurs with a fingertip for the signature diffused gradient.
Airy Lip Mud
Best Seller轻雾唇泥
The airy version: an ultra-light powdery color veil with zero feel on the lips.
Cloud Cushion Blush Mud
云朵腮红泥
The cream blush derived from lip mud: the same blurred velvet finish, applied by tapping.