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Japan · J-BeautyAffordable€ · Budget-friendly
KATE Tokyo
ケイト
"No more rules"
Japan's no.1 mass-market makeup brand (Kao/Kanebo group), KATE has two icons: the Designing Eyebrow 3D palette, copied across Asia, and Lip Monster, Japan's best-selling lipstick since 2021.
Founded
1997
Parent company
Kanebo (Kao)
Featured Products
3
Featured Products
Lip Monster
Best Sellerリップモンスター
Japan's phenomenon lipstick: 'monster' no-transfer wear, dusk-inspired shades with poetic names, repeated sellouts.
Designing Eyebrow 3D
Best Sellerデザイニングアイブロウ3D
The 3-shade brow palette doubling as nose contour: an absolute staple of Japanese makeup bags for fifteen years.
Super Sharp Liner EX
スーパーシャープライナーEX
Ultra-precise 0.1 mm felt liner, waterproof: the tool behind KATE's graphic wings.