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Anua
Korea · K-BeautyIndie · Budget-friendly

Anua

아누아

"Calm skin, simply"

Powered by TikTok, Anua became one of the world's best-selling Korean brands in two years. Its Heartleaf 77% toner and blackhead-melting cleansing oil sit atop Olive Young and Amazon charts.

Founded

2019

Parent company

The Founders

Featured Products

3

Featured Products

Heartleaf 77% Soothing Toner

Best Seller

어성초 77 수딩 토너

Toner

The cult soothing toner: 77% houttuynia extract to calm redness and irritation. A pillar of skin-barrier routines.

Heartleaf Pore Control Cleansing Oil

Best Seller

어성초 포어 컨트롤 클렌징 오일

Cleanser

The viral 'blackhead-melting' cleansing oil. Fine emulsion that dissolves sebum and makeup without greasy residue.

Niacinamide 10% + TXA 4% Serum

나이아신아마이드 10 + 트라넥삼산 4 세럼

Serum

Concentrated dark-spot serum: 10% niacinamide and 4% tranexamic acid to even tone and fade post-acne marks.