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China · C-BeautyPremium€€ · Mid-range

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彩棠

"Chinese makeup, made for Chinese faces"

The brand of set makeup artist Tang Yi, founded in 2014 and acquired by Proya in 2019. Its three-shade palettes made it the reference for contouring in China, to the point of ranking among the country's top three makeup brands in online sales.

Founded

2014

Parent company

Proya Cosmetics (Bourse de Shanghai)

Featured Products

4

Featured Products

Tri-Color Highlight & Contour Palette

Best Seller

三色高光修容盘

Makeup

The palette that made the brand: a grey-brown shadow, a champagne highlighter and a matte beige, balanced to be applied with a brush without ever leaving a hard line.

Tri-Color Flawless Concealer Palette

Best Seller

润玉无瑕三色遮瑕膏

Makeup

Three cream correctors in one compact: a neutraliser, a base and a light point, to be mixed by zone rather than layered.

Matte & Lasting Foundation

雾瓷持妆粉底液

Makeup

The 'misty porcelain' foundation: a powdery matte finish that holds all day, designed for the humid summers of southern China.

Tri-Color Blush Palette

三色腮红盘

Makeup

Three blushes to combine, from cool pink to apricot, warming the complexion without reddening it: the same three-shade grammar as the rest of the brand.