Shiseido
資生堂
"Beauty through science"
Pioneer of J-Beauty, Shiseido invented the concept of 'scientific cosmetics'. Its research center in Yokohama is one of the most advanced in the world. The brand is famous for its sunscreens, anti-aging serums and long-wearing makeup.
Founded
1872
Parent company
Shiseido Company, Limited
Featured Products
4
Featured Products
Ultimune Power Infusing Concentrate
Best Sellerアルティミューン パワライジング コンセントレート
Iconic serum that strengthens the skin's natural defenses. Silky texture, immediate absorption. The brand's worldwide bestseller.
Benefiance Wrinkle Smoothing Cream
Best Sellerベネフィアンス リンクル スムージング クリーム
Anti-wrinkle cream enriched with ReNeura Technology+ for visibly smoother and plumper skin.
Synchro Skin Self-Refreshing Foundation
シンクロスキン セルフリフレッシング ファンデーション
Smart foundation that adapts to heat and sebum for a fresh finish all day long.
Essential Energy Moisturizing Cream
エッセンシャルイナジー モイスチャライジング クリーム
Moisturizing cream that reactivates the skin's natural energy. Ideal for stress-fatigued skin.
Ambassadors
Naomi Watanabe
2019-present
Rihanna
2017-2019
Flagship Stores
Shiseido The Store Ginza
Flagship7-8-10 Ginza, Chuo-ku, Tokyo
Ginza
Metro: Ginza (Lignes Ginza, Marunouchi, Hibiya)