Beauty of Joseon
조선미녀
"Hanbang wisdom, modern science"
The brand that made K-beauty explode on TikTok. Its Relief Sun with rice and probiotics became one of the world's best-selling sunscreens, and the whole hanbang range follows the same formula: traditional ingredients, lightweight textures, gentle prices.
Founded
2016
Parent company
Goodai Global
Featured Products
4
Featured Products
Relief Sun: Rice + Probiotics SPF50+
Best Seller맑은쌀선크림
The phenomenon sunscreen: moisturizer-like finish, zero white cast, gentle chemical filters. Global best-seller among Korean sunscreens.
Glow Serum: Propolis + Niacinamide
Best Seller글로우 세럼
Glow serum with 60% propolis and 2% niacinamide. Soothes, brightens and refines pores on combination skin.
Ginseng Essence Water
인삼 에센스 워터
Essence-toner with 80% ginseng water. The quintessential hanbang step to nourish and firm skin daily.
Revive Eye Serum: Ginseng + Retinal
리바이브 아이세럼
Eye serum with ginseng and 2% retinal. The most affordable entry point into retinoids on the market.