Perfect Diary
"Beauty without boundaries"
Leading Chinese Gen Z makeup brand. Famous for collaborations with the British Museum, Discovery Channel and artists like Mao Yen. Colorful palettes and formulas that rival major brands.
Founded
2017
Parent company
Yatsen Global
Featured Products
4
Featured Products
Explorer Eyeshadow Palette
Best Seller12-color palette in collab with Discovery Channel. Themes: feline, crocodile, wolf... Intense and blendable pigments.
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British Museum Eyeshadow Palette
Best SellerIconic collab with the British Museum. Palettes inspired by ancient Egypt, the Renaissance and Edo Japan.
Weightless Lip Stain
Ultra-light lip ink with a precise stiletto applicator. Long-lasting velvet finish.
Porcelain Foundation
Long-wearing foundation inspired by Chinese porcelain. Natural luminous finish, 30 shades.
K-pop Ambassadors
Troye Sivan
2020-present
Zhou Xun
2019-present
Flagship Stores in Seoul
Perfect Diary Experience Store Shanghai
FlagshipNanjing Road, Shanghai
Shanghai
Metro: Nanjing Road (Lignes 1, 2)