Perfect Diary
完美日记
"Beauty without boundaries"
Leading Chinese Gen Z makeup brand. Famous for collaborations with the British Museum, Discovery Channel and artists like Mao Yen. Colorful palettes and formulas that rival major brands.
Founded
2017
Parent company
Yatsen Global
Featured Products
4
Featured Products
Explorer Eyeshadow Palette
Best Seller探险家十二色眼影盘
12-color palette in collab with Discovery Channel. Themes: feline, crocodile, wolf... Intense and blendable pigments.
British Museum Eyeshadow Palette
Best Seller大英博物馆联名眼影盘
Iconic collab with the British Museum. Palettes inspired by ancient Egypt, the Renaissance and Edo Japan.
Weightless Lip Stain
小细跟唇釉
Ultra-light lip ink with a precise stiletto applicator. Long-lasting velvet finish.
Porcelain Foundation
名瓷无瑕粉底液
Long-wearing foundation inspired by Chinese porcelain. Natural luminous finish, 30 shades.
Ambassadors
Troye Sivan
2020-present
Zhou Xun
2019-present
Flagship Stores
Perfect Diary Experience Store Shanghai
FlagshipNanjing Road, Shanghai
Shanghai
Metro: Nanjing Road (Lignes 1, 2)