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Etude House
Korea · K-BeautyAffordable · Budget-friendly

Etude House

에뛰드하우스

"Sweet dream, sweet play"

Since 1985, Etude House has embodied fun, accessible K-beauty. Colorful packaging, pop culture collaborations and beginner-friendly range that introduced generations to Korean makeup.

Founded

1985

Parent company

Amorepacific

Featured Products

4

Featured Products

Soon Jung 2x Barrier Intensive Cream

Best Seller

순정 2배 장벽 인텐시브 크림

Cream

Soothing cream for sensitive skin. Minimalist formula that repairs skin barrier.

Drawing Eye Brow

Best Seller

드로잉 아이브로우

Makeup

Worldwide bestselling brow pencil. 7 natural shades, creamy texture easy to apply. Mini price, pro result.

Play Color Eyes

Best Seller

플레이 컬러 아이즈

Makeup

Eyeshadow palettes with various themes (Wine Party, Peach Farm, Cherry Blossom...). Excellent pigmentation and longevity.

Fixing Tint

픽싱 틴트

Makeup

Long-lasting lip tint. Intense color that doesn't transfer, velvety finish.

K-pop Ambassadors

Krystal(f(x))

2012-2015

Red Velvet(Red Velvet)

2016-2019

SHINee(SHINee)

2012-2015

Flagship Stores

Etude Myeongdong Flagship

Flagship

52-4 Myeongdong-gil, Jung-gu, Seoul

Myeongdong

Metro: Myeongdong (Ligne 4), Sortie 7