Pop Culture7 min
K-pop's fifth generation: the rookies rewriting the rules
Hearts2Hearts, KiiiKiii, ALLDAY PROJECT, AHOF: what the 2025-2026 rookie class really says about K-pop's fifth generation and its new methods.
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Definition
K-pop
What is K-pop?
South Korean pop music blending singing, dance and highly produced visuals.
Articles that cover it
Society8 min
The Korean Idol System: Trainees, Agencies, and the Star Factory
How the trainee system works in South Korea. Recruitment from age 10, 2-7 years of intensive training, Big 4 (HYBE, SM, JYP, YG), trainee debt and 2025 reforms.
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Pop Culture8 min
The five generations of K-pop: from Seo Taiji to NewJeans
Seo Taiji, TVXQ, BTS, NewJeans: what really separates K-pop's five generations, with dates, founding groups and shifts in the model.
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Culture5 min
Hallyu: How the Korean Wave Conquered the World
The history of hallyu, the Korean wave: the birth of the term, K-dramas, K-pop, Parasite and Squid Game, soft power and the state strategy behind a global phenomenon.
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Arts11 min
Manga, manhwa, manhua: an East Asian culture glossary
Shōjo, seinen, hallyu, xianxia, webtoon: a dictionary of the terms, genres and traditions of Japan, South Korea and China, sorted by country.
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