
Society9 min
Korean Couple Looks: the keopeullook Explained
The keopeullook, those matching outfits worn by Korean couples, weaves together rings, the 100-day milestone and Pepero Day. A look at a highly coded social ritual.
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Korean holiday on November 11 when people give each other stick-shaped Pepero biscuits.

The keopeullook, those matching outfits worn by Korean couples, weaves together rings, the 100-day milestone and Pepero Day. A look at a highly coded social ritual.

On 11/11, South Korea celebrates Pepero Day. History of Lotte's iconic snack, marketing genius, Pocky Day rivalry, and cultural phenomenon.
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