Definition

White Day

What is White Day?

Asian holiday on March 14 when one returns a gift received on Valentine's Day.

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Articles that cover it

Japan

Chocolats giri-choco offerts pour la Saint-Valentin au Japon.

Society9 min

Valentine's, White Day, Black Day: Love Across East Asia

From Valentine's to White Day and Black Day, how Japan, Korea, and China reinvented love holidays. Plus: the horror game White Day.

April 19, 2026Read

Japan

Stands de doujin du West Hall bondés lors du deuxième jour du Comiket 105 à Tokyo.

Society11 min

Ib, Mad Father, Misao: Asian Indie Horror Games

From Ib to Mad Father, Misao to White Day: explore the Japanese and Korean indie horror games that terrified a generation through pixel art, dread and unforgettable storytelling.

March 19, 2026Read

Related terms

Valentine's Day
Black Day
Pepero Day
72 micro-seasons
AKB48
Akihabara

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