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#pepero-day

2 articles Reset

Korea

Society9 min

Korean Couple Looks: the keopeullook Explained

The keopeullook, those matching outfits worn by Korean couples, weaves together rings, the 100-day milestone and Pepero Day. A look at a highly coded social ritual.

July 15, 2026Read

Korea

Society11 min

Pepero Day: November 11, Korea's Beloved Snack Holiday

On 11/11, South Korea celebrates Pepero Day. History of Lotte's iconic snack, marketing genius, Pocky Day rivalry, and cultural phenomenon.

April 14, 2026Read