Society11 min
Aegyo: The Korean Art of Performed Cuteness
Baby voice, finger heart, buing buing: aegyo is a Korean relational language. Origins, repertoire, the gender debate, and its Asian cousins decoded.
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Definition
Kawaii
What is Kawaii?
Japanese aesthetic of "cuteness," pervasive in pop culture and design.
Articles that cover it
Society12 min
Gachapon: Japan's Capsule Toy Culture
The history and culture of gachapon, Japan's capsule-toy machines. Onomatopoeic origins, Bandai, Kaiyōdō, Fuchiko, and an industry worth hundreds of billions of yen.
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Society10 min
Sanrio and Hello Kitty: The Global Empire of Japanese Kawaii
From silk to Hello Kitty through Kuromi, Cinnamoroll and My Melody, the history of Sanrio, the Japanese company that invented the economy of kawaii.
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Explore
Learn japonais on JapaneseSRS
Platform in development. Opening octobre 2026.