
Culture15 min
The Cat in Japan: Maneki-neko, Bakeneko and Cat Islands
From the lucky maneki-neko to feline yōkai bakeneko, from cat islands to cat cafés: a journey through a Japan that both worships and fears the cat.
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Sanrio's kawaii character, a small white cat that became a global icon of cuteness.

From the lucky maneki-neko to feline yōkai bakeneko, from cat islands to cat cafés: a journey through a Japan that both worships and fears the cat.

From silk to Hello Kitty through Kuromi, Cinnamoroll and My Melody, the history of Sanrio, the Japanese company that invented the economy of kawaii.
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