Society9 min
Sanrio and Hello Kitty: The Global Empire of Japanese Kawaii
From silk to Hello Kitty through Kuromi, Cinnamoroll and My Melody, the history of Sanrio, the Japanese company that invented the economy of kawaii.
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Definition
Hello Kitty
What is Hello Kitty?
Sanrio's kawaii character, a small white cat that became a global icon of cuteness.
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