K-pop for export: YouTube, song camps and cultural policy
Three concrete cogs behind K-pop's export: distribution through YouTube, the song camps where foreign writers build the hits, and state support.
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Korea
Pop Culture6 min
BTS: the rise of a group that moved the lines
From the small Big Hit agency to stadiums and the United Nations: the story of BTS, the stages of its global breakthrough, the role of ARMY and what it changed for K-pop.
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Korea
Culture5 min
Hallyu: How the Korean Wave Conquered the World
The history of hallyu, the Korean wave: the birth of the term, K-dramas, K-pop, Parasite and Squid Game, soft power and the state strategy behind a global phenomenon.
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The Kotoba Interactive journal. · Kotoba Interactive
