K-beauty, J-beauty, C-beauty: three schools of skincare compared
Routines, hero products, ingredients and business models: what really separates Korean, Japanese and Chinese cosmetics, without the marketing shortcuts.
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China
Pop Culture8 min
C-drama fashion: from guzhuang to the Chinese street
Chinese series costumes, the mamianqun skirt, xiuhefu wedding outfits: how the c-drama wardrobe became a very real fashion industry.
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China
Society9 min
Guochao: the pride of Chinese brands
Guochao (国潮), the national wave pushing young Chinese consumers toward local brands. Origins, figures and the backstage of a cultural shift.
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China
Traditions9 min
Hanfu: the spectacular return of traditional Chinese clothing
The hanfu movement in China: how millions of young Chinese have revived Han traditional dress, between cultural pride, social media and the fashion industry.
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The Kotoba Interactive journal. · Kotoba Interactive
