Guochao (国潮), the national wave pushing young Chinese consumers toward local brands. Origins, figures and the backstage of a cultural shift.
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China
Society10 min
Pop Mart and Labubu: The Chinese Empire of Global Collectibles
From Wang Ning in Beijing to the worldwide Labubu craze, Pop Mart is reinventing adult collectibles with its blind boxes and becoming China's pop empire.
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The Kotoba Interactive journal. · Kotoba Interactive