Journal

The Kotoba Interactive journal.

Editorial features on the cultures, history and languages of Asia. Filter by culture, by topic, or search for what inspires you.

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2 articles
China
Un utilisateur ouvre l'application Douyin sur son smartphone, la principale plateforme chinoise de vidéo et de vente en direct
Zhibo daihuo直播带货10 min

Chinese Livestreamers: The Live Selling That Changed Everything

Li Jiaqi, Viya, Taobao Live: inside 直播带货 (zhibo daihuo), the live selling worth nearly 5 trillion yuan across China.

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China
Le siège du groupe Alibaba à Hangzhou, campus de Xixi, moteur du festival commercial du Double 11 (Singles' Day).
Singles’ Day双十一13 min

Singles' Day (11.11): The World's Biggest Shopping Festival

Born among single students in Nanjing, November 11 became, thanks to Alibaba, the planet's largest shopping festival. The story of China's Double 11.

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The Kotoba Interactive journal. · Kotoba Interactive