Don Quijote (ドン・キホーテ)

Nicknamed Donki, the chain stacks goods floor to ceiling in narrow aisles, under garish handwritten signage and a looping jingle. The chaos has an in-house name: "compression display". The idea is that difficulty in finding a product lengthens the visit and triggers impulse buying.

Often open twenty-four hours a day, Donki sells cosmetics as readily as cosplay costumes, suitcases, electronics and food. It has become a compulsory stop for foreign tourists in Japan, to the point that the group has opened stores in Hong Kong, Singapore and Bangkok under the name Don Don Donki.