Deli (得力)

Deli started in 1981 in Zhejiang as a stapler workshop. Where Chenguang took the school market, Deli took the office: binders, calculators, shredders, boards, on to printers and tools. It now holds one of the world's broadest supply catalogues, with over ten thousand references.

The brand embodies a deep movement in Chinese industry: start from the entry-level product made for others, then sell under your own name, first in China then across a hundred and thirty markets. Without ever making a noise, it has become a direct competitor to the big Western office-supply distributors.