Crybaby, Skullpanda, Hirono: the characters Pop Mart is pushing so it no longer depends on Labubu, the artists behind them, and what this IP portfolio reveals.
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China
Society10 min
Pop Mart and Labubu: The Chinese Empire of Global Collectibles
From Wang Ning in Beijing to the worldwide Labubu craze, Pop Mart is reinventing adult collectibles with its blind boxes and becoming China's pop empire.
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The Kotoba Interactive journal. · Kotoba Interactive