Pop Culture7 min
Oshikatsu: the Japanese culture of supporting your oshi
Oshi, oshikatsu, ita-bag, saidan, ninchi: the vocabulary and rituals of supporting an idol in Japan, and why the banks joined in.
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The Kotoba Interactive journal.
Editorial features on the cultures, history and languages of Asia. Filter by culture, by topic, or search for what inspires you.