Pop Culture10 min
Uta no Prince-sama: When an Otome Game Becomes a Musical Empire
From the PSP to 30,000-seat arenas, the story of UtaPri, the male idol franchise that redefined the Japanese media mix and spawned an entire industry.
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Definition
Otome game
What is Otome game?
Japanese romance video game aimed at women, where the heroine courts male characters.
Articles that cover it
Business & Tech10 min
Broccoli: The Japanese Company That Bet Everything on Fans
From Galaxy Angel trading cards to the Uta no Prince-sama phenomenon, the story of Broccoli, the Japanese publisher that built its model on media mix and fan devotion.
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Society10 min
Otome Games: Japan Reinvents the Love Story
From Angelique's 1994 debut to global hits like Hakuōki and Uta no Prince-sama, discover how otome games became a billion-yen industry and a worldwide cultural phenomenon.
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