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Definition

Kawaii

What is Kawaii?

Japanese aesthetic of "cuteness," pervasive in pop culture and design.

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Articles that cover it

Mur de distributeurs de gachapon colorés alignés dans une gare d’Akihabara à Tōkyō.
JapaneseSociété11 min

Gachapon: Japan's Capsule Toy Culture

The history and culture of gachapon, Japan's capsule-toy machines. Onomatopoeic origins, Bandai, Kaiyōdō, Fuchiko, and an industry worth hundreds of billions of yen.

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Boutique Hello Kitty de Sanrio, vitrine de la culture kawaii.
JapaneseSociété9 min

Sanrio and Hello Kitty: The Global Empire of Japanese Kawaii

From silk to Hello Kitty through Kuromi, Cinnamoroll and My Melody, the history of Sanrio, the Japanese company that invented the economy of kawaii.

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Apprendre le japonais sur JapaneseSRS

Plateforme en cours de développement. Ouverture prévue octobre 2026.

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