JapaneseSociété9 min
Sanrio and Hello Kitty: The Global Empire of Japanese Kawaii
From silk to Hello Kitty through Kuromi, Cinnamoroll and My Melody, the history of Sanrio, the Japanese company that invented the economy of kawaii.
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Japanese soft power
What is Japanese soft power?
Japan's cultural influence through its manga, games and characters rather than force.
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Plateforme en cours de développement. Ouverture prévue octobre 2026.