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#south-korea

3 articles Reset

KoreanSociété11 min

Pepero Day: November 11, Korea's Beloved Snack Holiday

On 11/11, South Korea celebrates Pepero Day. History of Lotte's iconic snack, marketing genius, Pocky Day rivalry, and cultural phenomenon.

14 avril 2026Read

KoreanLangue10 min

Land of the Morning Calm: Why Korea Is Really the Morning Bright

'Land of the Morning Calm' is a mistranslation. Joseon, Korea's ancient name, actually means 'morning freshness.' A linguistic and historical investigation.

15 mars 2026Read

KoreanSociété5 min

Korean age: why Koreans were one or two years older

Understanding Korean age: born at one, aging on New Year's Day, the three coexisting systems and the 2023 reform that made a whole country younger.

12 mars 2026Read